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Category: Marketing

December 15, 2020December 15, 2020 Phillip Mullins Communication, Humor, Internet, Marketing, Professional Life, Workplace, Writing

Taking the Bait

Like most of you, I am often besieged while browsing the web by those click-bait article titles that I know are misleading, yet I can't help clicking.

October 5, 2018October 5, 2018 Phillip Mullins Cereal, Food, Humor, Marketing

The (Ubiquitous) Spice of Life

”It was a day . . .when I knew nothing was sacred.”

September 8, 2018December 7, 2018 Phillip Mullins Food, Humor, Marketing

The Double-Edged Spork

I'm convinced the CEO of Taco Bell called an all-hands meeting late last year and declared that 2018 was going to be the year that Taco Bell would fulfill its secret mission of crushing the human spirit. After this bold declaration, he opened up the floor for ideas on how they might accomplish this. From … Continue reading The Double-Edged Spork

May 25, 2017May 25, 2017 Phillip Mullins Food, Marketing

In Praise of Salt Mine Salt 

In which I hope to get a grateful salt company to send me a lifetime supply (i.e. 2 canisters) of salt.

April 21, 2017April 21, 2017 Phillip Mullins Dogs, Humor, Kids, Marketing

“It’s Alive! Oh, the humanity!!”

In which, shockingly, advertising and real life do not agree.

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January 7, 2017January 7, 2017 Phillip Mullins Fail, Marketing, Technology

“Free Wi-Fi”

I recently saw a local motel sign which included the following, as written: Rooms Available "Free Wi-Fi" I simply don't understand the use of quotes here. Are they quoting someone? "Free Wi-Fi," says Bill Sweeney of Akron, Ohio. I guess it's better than: "Free" Wi-Fi which suggests that you will be paying for it in … Continue reading “Free Wi-Fi”

December 31, 2016December 31, 2016 Phillip Mullins Fail, Marketing

An Unlikely Hobby

Spotted at my local Half-Price Books. I had no idea. All this time, I thought it was a disease. This is a wonderful revelation with which to start the new year!

December 29, 2016December 29, 2016 Phillip Mullins Marketing, Parenting

Experiencing Coupon Envy

I love my kids, and am trying to enjoy this season of life, but every once in a while it would be nice if that little printer at the grocery store would spit out something other than coupons for pull-ups and juice boxes. Throw a man some savings on a Sports Illustrated and a T-bone! … Continue reading Experiencing Coupon Envy

December 18, 2016December 18, 2016 Phillip Mullins Cereal, Food, Marketing

Riding Milk’s Coattails

I love how some boxes of cereal brag about how much protein is in the cereal. . .if you eat it with milk. Coincidentally, here are some other combinations that are high in protein: French Fries and Milk Oreos and Milk Xanax and Milk Milk and Milk Milk alone in a cereal bowl Anything and … Continue reading Riding Milk’s Coattails

November 26, 2016December 7, 2016 Phillip Mullins Marketing, Technology

On Real Life Inside the Sprint Tent

I keep getting emails from Sprint; they're trying like champs to get me to switch my cell service to them, showing me all of the wonderful things that I can get when I switch to their network: reduced rates, free phones, freedom to roam the country unencumbered by data overages, slow network speeds, and/or a … Continue reading On Real Life Inside the Sprint Tent

November 24, 2016November 24, 2016 Phillip Mullins Christianity, Marketing

On the Christian Door-Buster

I get it, but I'm a bit uncomfortable when religious retailers, such as Christian bookstores, use the term, "Doorbuster". The image of God-fearing men, women and children lining up and shoving each other out of the way to get a Duck Dynasty Study Bible is probably not the image we need to aspire to. I … Continue reading On the Christian Door-Buster

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